Abbaluia: a new brand of responsible clothing to dress Christians

Abbaluia offers clothing that combines style and elegance with a strong commitment, since they are eco-responsible and part of their profits will be used to finance humanitarian projects. An affordable brand for young and old that promotes beautiful values!

This is a large-scale project launched by Sébastien and Isabelle Trichard with Abbaluia, a new brand of committed clothing that bears a representative Christian emblem: the fish Ichthus.

These happy parents of four children and grandparents of a little boy, have multiplied their volunteer commitments for several years in order to put themselves at the service of others and above all of the Lord. Yet, over time, these voluntary actions are no longer sufficient for them and they are committed to creating an enterprise that would enable them to put their professional skills to use for the Kingdom of God.

Isabelle Trichard has worked for a long time in fashion and sportswear distribution, while her husband has been a success story for several years in the area of entrepreneurship, particularly in the field of e-commerce and logistics. Thus begins their project, they will create a fashion brand 100% in line with unique quality clothing.

A mark committed to the respect of the planet and the human being

The first step is to base their business on human and sustainable values no matter what the cost. An important point for the couple who choose to work exclusively with partner plants that have sustainable certifications.

They also choose to focus on clothing that is environmentally responsible at the production level. The finishing of the clothes, in particular the customization of the pieces with their emblem, the famous fish, is local since it is done in France in Montpellier.

"show your love in colors"

Si la marque se veut chic et tendance, elle entend aussi promouvoir l’unité à travers le monde, « car l’unité », nous confie Sébastien Trichard, « c’est le témoignage de l’amour de Dieu ». Ils font donc le choix d’un slogan inclusif, "show your love in colors", avec une majuscule au mot « Amour » pour exprimer l’amour avec un grand A, manifesté par notre père céleste.

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"once all these points were settled, we felt like we had a house built on rock," says Sébastien, "yet," he continued, "we still lacked a solid roof." So, how can we do more? How can we give comfort and resources to those who need it?

A Foundation to Support Humanitarian projects

It is in the course of these reflections, that they decide to set up a foundation that will receive 10% of the profits of their business, to bless humanitarian projects. At the same time, they launched an ambitious programme called "Ambassador of the heart", which offers personalities from the world of sport, culture or fashion to design a single piece with them, the profits of which will be donated entirely to the Foundation.

The first operation of the "ambassadors of the heart" will take place between the end of January and the beginning of February, but they still prefer to keep the name of the personality invested in the project secret. Sébastien Trichard, however, tells us that he is a sportsman, a matter to follow!

The Christian entrepreneur concludes our interview by giving glory to God, saying that since the beginning of this adventure "every obstacle has been transformed into opportunity, thank God!", he exclaims.

Camille Westphal Perrier

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