ASOS, H&M, Adidas, Zara ... Sixty-four fashion brands are committed to an eco-responsible fashion
Soixante-quatre grandes marques de mode se sont engagées auprès du Global Fashion Agenda pour plus d’éco-responsabilité dans leur production, visant des progrès dès 2020. Parmi les signataires, le groupe Kering et les marques Asos, Zara ou H&M.
Fashion is the second most polluting industry in the world.A silver medal that would happen many of its actors and consumers. Toutefois, la fast-fashion – les marques peu chères à grande offre type H&M, Zara, Asos – font partie à la fois des plus vendues et des moins responsables en ce qui concerne l’écologie, à cause du rythme effréné des collections et de la recherche de la fabrication à moindre coût.
However, a big step has just been made by bad students in the industry.The Global Fashion Agenda (GFA), committed for the eco-responsibility of fashion, received the signatures of 64 of the largest groups and brands, all committing to improve both the sustainability of the clothes and to recycle more forCreate a “circular” fashion system: clothing, from their creation to their possible storage room, must at least impact the environment, and even benefit him. Parmi les signatures les plus connues, Kering (groupe qui détient Dior, Balenciaga ou Gucci, cette dernière ayant en outre renoncé à l’usage de la fourrure en 2017), Inditex (maison mère de Zara, Pull&Bear, Massimo Dutti…), Asos, Adidas et H&M.
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Goals set by brands according to the GFA recommendations
GFA has precise recommendations in terms of ecology and sustainable development of the production line.A great work on the recycling of clothing is the GFA war horse, which underlines in its 2017 report that no European law to date imposes or encourages the recycling of fibers.In addition, 9.5 million clothes thrown every year are still in good condition, just as our cabinets contain an average of 30% of parts that have not come down from their hangers for at least a year.A beautiful indicator of envy consumption habits, which creates a rapid abandonment of parts purchased for new ever more recent acquisitions.
According to the GFA, brands must take these data into account.To answer it, it advances options such as creating more fabric based on recycled fibers as well as facilitating and increasing the recycling of clothes in volume.In a circular system (see diagram below), the consumer and the producer actually work hand in hand and this in an ecological and responsible logic-unlike the current vertical system, where the manufacture designs, then sellsCustomer who throws, bringing the factory to design new parts, which are sold and then throw themselves ...
Thus, according to the GFA fashion circularity guide, the signatory brands of the responsible initiative each have determined its own objectives, which they must achieve before 2020. Par exemple, H&M a fait de la collecte des vêtements usés son principal objectif, en addition à des formations spécifiques de ses employés pour les familiariser à la circularité et l’insérer à la logique de production.Another example, Kering will reflect on the revaluation of recycled materials in the luxury prism of the group, to accentuate its eco-responsible approach-began with the almost global abandonment of fur in its products.
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