AURSEULLES: Guillaume Richard launches Guigailll, his clothing brand

Guillaume Richard est un véritable passionné de vêtements, peut-être même un peu trop. « Il n’y a plus de place chez nous », peste sourire aux lèvres Anaïs Gomes, sa conjointe.

After 15 long years in the sale, Guillaume decided to send everything."I was tired of hearing about money and figures all the time," he said.

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He finally takes the plunge and redirects to the domain that drives him: clothing.The idea has been germinating in his head for two years already, and in April 2021, he finally took the plunge, creating his brand called Guigailll.

Importance of ethics

"We try not to impact nature and not fall into overconsumption.Our clothes are organic as much as possible, ”says the neo-entrepreneur.T-shirts are made with 100% organic cotton, sweatshirts with 80%, the remaining 20% being recycled polyester.

Guillaume does everything on his own, even if he concedes to receive the help of his wife Anaïs "for communication".It is very inspired by street art and nature to design its t-shirts, sweatshirts, caps, tote bags or tank tops."Street art is not just tag.It is a very broad visual art, "he said.

The desire to grow

The tattooed man, happy to already receive positive feedback from his creation, sees things big for the future.He hopes to establish sales deposits soon, while waiting to be able to open his own store.

He also wishes to continue his partnership with the Caen tattoo artist who has already produced his logo, producing visuals according to events such as Noël or Halloween.

Finally, a website should see the light of day at the start of the school year, which will be much more practical to receive orders than to go through private Facebook messaging.

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