Betty Autier, life after the blog

She smokes in front of a mansion of the 2nd arrondissement of Paris where we are waiting for her, not far from her house.Betty Autier wears a shirt with Hawaiian patterns on black jeans finished with scratch and platform sneakers.She enters, settles with her bottle of San Pellegrino, gratifies us with a large smile.The young blogger, now author, got up at 8:30 am this morning, drank a coffee and breakfast a croissant accompanied by a chocolate bread, "not even shame".On October 5, she published her first book, the world of Betty, by Flammarion editions, in which she tells herself.

"I think I am part of a phenomenon that interests people.So it's not so much about writing about me and my life, but rather of revealing a little more about something that intrigues today. "The blogger.Or the Instagram.Who earns thousands of euros per month in her image - she said in 2014 to earn between 300 and 500,000 euros annually.That the brands are tearing off.Who travels all over the world.Intriguent, it's true.Betty will repeat several times during this interview which she "created her own job".And it must be conceded that she was actually among the first to post, he was almost 10 years old, his outfits of the day on a personal but public site, with a little word for his readers.Activity she now wishes to detach from.

Betty out of the blog this emancipation has established itself as obvious.And Betty turns into a theorist of web 2.0 when she explains that the blog format is a little outdated, dethroned by social networks.“There is Instagram, Snapchat, Facebook, I write and already share on all these supports, what good is it to return to a site to rewrite the same things, when this site does not have the same accessibility and ease of consultation asnetworks? ”.Good question, Betty.She herself no longer consults a blog, the disavowal is total.

So at 33, she migrates.Leblogdebetty will remain open, like a public archive center, but things will now happen on Bettyautier.com, a new site still in maintenance where photos will follow.And not just photos of looks.Ambient, vacation, evenings, even argentic photos.Betty wants to get rid of the traditional codes of the blogger required to accessorize his photos, always in the same format, of an often superficial text.And Betty also wants to develop the video aspect.Snapchat spares no one.And Betty wants to create her own brand of clothes.To tend to something more material, as started with the publication of his book.

Betty and hatred

Betty had internet access before the 2000s. The first site she visits is that of Fabien Barthez, in 1998 during the World Cup.She saw the web sharing, contact creator, the internet that responds, develop.So she has another well felt theory, about the haters which she has always carefully ignored applying to the letter one of the basic rules specific to the virtual world: Don’t Feed the Troll. "The hate is interesting.Sociologically, when you are the victim of a bad buzz, it's just a time when you benefit from a surrealist exhibition.A world without hating is a world where no one would speak with anyone, because anyway everyone would agree. "She continues by quoting Justin Bieber that she was seeing in concert in Bercy, and exhibits that he has as many fans as detractors and that it is this ambivalence that gives her this aura and this influence.

Something else ?"And being a hater is ultimately just a good hideout.This is the best way to take an interest in something when you don't fully assume this interest.The hater is there, he looks at what's going on, does not lose a crumb, and cleared it by saying that he is right there to hate. "Betty loves her devices because she thinks that they are basically repressed worshipers and because in any case, their very existence proves that hers is important.

Betty before the blog

Betty Autier never liked school. So she leaves high school and potsses her bac at home which she obtains with mention. She lost herself a week in geography college and then finally tried to become a professional makeup artist. A year later she enrolled in the Court Florent, there remains two years, scums the castings ... At just 20 years old, she buys a house in the city center of Argenteuil thanks to the life insurance by her father , deceased when she was only 3 years old. Betty is still not a blogger. It becomes a standardist and saleswoman at Etam. Then she finds herself in front of Google, and asking what she can do. To be known, to share your photos, to interact. A word comes back in his research: the word blog. We are on May 26, 2007, Betty Autier takes the hand of the Internet and will never let her again. It quickly dominates the French blogosphere, at the time still virgin of real competition. She said it enough: her job, she invented it. Betty was there before.

Today it is followed by nearly 855,000 people on Instagram, where more than 50,000 of them look at its stories.She translated her blog into English and Spanish but also in Portuguese, because her audience extends to Brazil.She becomes ambassador of the Chanel Cocoon Cocoon bag, signs a collaboration with Lancaster during which she draws a bag that bears her name, best-seller of the brand for two years.Betty also poses for a Vuitton campaign, joins forces with Gucci, Givenchy, Lacoste, and so many others.Betty, legitimate to the older ones because one of the first and oldest, became an icon, known in the whole web.

"When I was little, I had this somewhat shameful dream of wanting to be famous.But this visceral need to be loved, I don't think it is necessarily unhealthy, bad or stupid. "Need accomplished.