Between originality, nostalgia and retro, discover the major trends of 2022 by Pinterest
In beauty, the eyelids, teeth and even the skin will be adorned with jewels in 2022. The platform has observed a 145% increase in searches for the unique microdermal piercing and 100% for “crystal eye makeup”.
Dental jewelry continues to seduce with an 85% increase in searches. Finally, the rhinestone pedicure is emerging as the upcoming trend with an increase of more than 150% in searches on Pinterest.
An originality that is also found on the nails or in the hair.
For 2022, it will be better to bet on cuts that are out of the ordinary. The mullet cut is making a comeback with a 190% increase in searches. The natural is also highlighted. Natural short haircuts saw their searches increase by 185%.
In fashion, pearls will dress women and men. While "pearl wedding decorations" saw a 185% increase in searches, those for men's pearl necklaces saw a sevenfold increase on the platform.
With a year filled with gloomy news, the color captured users' attention with a 140% increase in electric blue outfits, goth style made a shifting inroads between goth pajamas (+185%) and clothing for babies (+120%)!
While originality will be in order, the traditional checkerboard pattern will be making a comeback everywhere, from fingernails (+165% of searches) to the checkerboard floor, for which searches have been multiplied by five. Results that show the interest of the young generation for retro trends.