"But what do I buy, if I buy an NFT?": In Miami, virtual art passes to the real
Mercredi 1er décembre. C’est la journée VIP à la foire Art Basel Miami, de retour après son éclipse de 2020 pour cause de pandémie. Il n’est pas encore midi, mais les collectionneurs sont déjà lâchés comme des papillons moirés dans la station balnéaire américaine. Une photographe de street style tente de capturer ceux qui se pressent au Bass Museum pour assister à « L’art à l’ère des NFT », une conversation animée par le collectionneur et marchand d’art Adam Lindemann.
Inside, heels tick, silky dresses, well cut costumes.More unexpected: a “Crypto Babe” T-shirt, tattoos, caps, perforated jeans.The museum invited a legend, Peter Saul, one of the last contemporaries of pop art, but it is not for him that the room is packed.We come to see the 2021 surprise star: Mike Winkelmann, alias Beeple.
A first work sold for 69.3 million dollars
Still unknown to the art world last year, this 40 -year -old American graphic designer is today the third most expensive living artist after Jeff Koons and David Hockney.On March 11, in a market prevented by the cancellation of fairs and the immobility of collectors, its work Everydays: The First 5000 Days, assembling 5,000 digital images of its creation, was sold online for 69.3 millionDollars with two Indian billionaires from Singapore.
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What they bought at this price is not so much the file of this reproducible work infinitely as a digital property certificate whose authenticity is verified by Blockchain technology: the famous NFT, or "Non -fungible token ”, in French.Blockchains, as we know, are databases that retain the infalciable trace of the adventures of intangible goods.Humans, we discover it, are able to attach themselves to virtual objects if they are guaranteed ownership.
In the artistic field, this allows difficult to monetizable genres - digital art, but also part of conceptual art or performance - to extend their market.As the young employee of Christie’s summarized who took care of this historic sale, "there is an avant-after-Beeple as there is a pre-Jesus-Christ".
Works of the interested party parade in slideshow mode during the discussion.We see Abraham Lincoln giving a spanking to a Donald Trump, Tom Hanks struggling with a giant coronavirus, Ronald Reagan wearing breasts.Hailed like Riquet à la Houppe, Winkelmann says that he began to create digital images during his computer studies, a daily practice that he never abandoned despite the full -time jobs to "pay the bills".Over the years, its fan club grew up on Instagram-until reaching 2.3 million subscribers, five times more than Jeff Koons.
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