Create a community management editorial calendar for its social networks
Summary of the article
The creation of an editorial calendar is essential in community management.The Community Manager who normally is responsible for it, must thus take care to create a schedule of his publications for social networks.
The editorial calendar can thus resume all the important events spread over the year, over which the community manager can bounce back by producing content.
If you happened to not know what to publish on your social networks or if you have lost time to wait until the inspiration comes to you, the editorial calendar would have helped you.In addition you would have been largely responsible for not having created an editorial calendar for your social networks.
What is an editorial calendar for social networks?
The editorial calendar is a document that helps you plan the content you will share on each of your social profiles.It allows you to optimize your time without having to search for content every day, to think of a message to distribute, to find out which hashtags are the most suitable for sitting your content.
It is the responsibility of the Community Manager to create the editorial calendar, with the content to be published on each social network where the company / brand is present.
It can be worked over a defined period of one week, a month, see a whole year when it comes to monitoring major events relating to its sector of activity.See even beyond to allow you to bounce back on the news.
What is a calendar for social networks for?
An error that many people make when they start to manage social networks is to think that any type of publication works.But also that it is easy to publish and that anyone can do it.Well absolutely not!
Beforehand, it is essential to have defined in your social media plan, a calendar of publications on social networks which will be associated with your objectives.Otherwise, this is a serious mistake that will make you waste time and especially money.
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The editorial calendar thus allows you to know in advance:
Having all this in hand will help you better manage your time and follow a social media strategy that will allow you to achieve your goals, among the many other advantages.
The advantages of an editorial calendar for your social networks
The idea is really to optimize your time in order to be organized for the creation and dissemination of its contents.The editorial calendar thus presents many advantages, including:
Errors not to be made for your editorial calendar
Finally, here are a number of errors not to be made when creating an editorial calendar on your social networks.
1.Omit to follow trends in your sector of activity
Often the best publications are shared in real time.It is therefore necessary to keep informed of all the subjects that can be fashionable, and therefore be in standby in its sector of activity.For example, if you are CM of a sports clothing store or a sports brand, what could be more natural than being on standby on sports news.
We must know and follow the current sporting events and the most important competitions.Also analyze anecdotes or criticism after sports meetings, or major events such as the Olympic Games for example, or the euro we are witnessing at the moment etc ...
2.Do not measure the scope and commitment of publications
Another current error is not to measure the performance of publications and the commitment rate after its content broadcasts.
You must not only spend time thinking about what you should publish, but also pay attention to the main measurement indicators and performance indicators (KPI) to find out if you reach your goals.
3.Do not do weekly or monthly reporting
In relation to the previous point, you should also create weekly and/or monthly social media media depending on your editorial calendar and your objectives.This is only in this way that you will know what type of publications works best and what are those that do not get the expected result.
In addition, a social media reporting makes it possible to account for its work to its superiors or to possible customers according to your status.
Conclusion
If you do not want to waste time when publishing or programming your content on your social networks, it is important that you have an editorial calendar.You will share the publications that you will carry out and broadcast on each of your social profiles.