Demna Gvasalia turns the page of “Vetements”
The Georgian designer, also director of creation within Balenciaga, announced that he was leaving his avant-garde label.
After five years of good and loyal service, and to everyone's surprise, Demna Gvasalia leaves her brand "Vetements".In a press release published by WWD, he explains that he had accomplished “his mission” with this label, which returned the fashion world in record time.
Small step back: Originally from Georgia, Demna Gvasalia is getting her weapons at the Royal Academy of Fine Arts in Antwerp, before joining Maison Margiela.A few years later, in 2015, he launched his label with his brother Guram, who remains until today one of the most avant-garde actors in the European fashion scene.The designer defines clothing as a "collective of creative spirits", and deeply rethinks the codes of luxury.
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His departure therefore marks a real turning point for the brand, which will have to find a new thinking head.Demna's historical will to reflect on the luxury world has resulted in a succession of more incredible parades than the other.The most recent took place in the McDonald of the Champs-Elysées, in Paris.
A sense of acerbic humor
Collaboration with the DHL carrier, mixed collections making fun of the gender calendars of fashion week and reflection on the question of overproduction ... clothing rethinks with a harsh sense of humor the desirability of luxury, only surprising over the years.The brand knows, thanks to its (now ex-) designer, a great success with privileged Millennials, especially in Asia and the United States.She also makes many followers in the star-system and counts Kanye West among her loyal customers.
Demna's announcement does not appear without logic with its vision of clothing as a collective of reflection.Believing that he has made his time, he gives way to new ideas and questions.If his brother Guram, CEO of clothes, says that the brand will go towards new collaborations in the near future, we can only salute the avant-garde work of Demna-and we hope that their label will continue to shake the sclerotic worldluxury.
>> A lire aussi : Quand Vetements condense 18 collections en un seul défilé
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