Eight Russian clothing and accessories brands that conquered Hollywood

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1. Lesyanebo

In 2014, aspiring designer Olessia Chipovskaya got divorced, and thought about how to earn money to support herself and her daughter. Olessia launched her Instagram account and began selling fitted suits there with skirts, ruffled dresses, beaded brooches and veiled hats.

Over the years, the understated brand has grown into a successful business, with oversized basic suits in various shades being the best-selling styles.

In 2019, one of them was worn for the first time by Gigi Hadid - now these clothes are also sported by Heidi Klum, Tina Kunakey, Natalia Vodianova and other stars.

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2. Ulyana Sergeenko

This brand of dresses with a “Russian character” is named after its founder, the fashion designer Ulyana Sergeenko, originally from Kazakhstan. It was created in 2011 - a year later, Ulyana presented her collection at the Théâtre Marigny in Paris on the Champs-Élysées.

Previously, she managed to graduate from the Faculty of Philology at St. Petersburg State University, become a Russian street style star and marry Russian billionaire Danil Khachaturov, the former chairman of the group of companies of Rosgosstrakh insurance (they divorced in 2013).

In 2015, the brand became the only official Russian participant in Haute Couture Week in Paris.

Vologda lace outfits, made with age-old Russian hand-embroidery techniques, and inspired by folk ornaments and Soviet aesthetics, have not only attracted Russian celebrities.

Ulyana Sergeenko's clothes have been worn by Lady Gaga, Dita Von Teese, Beyonce and many others.

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3. Yanina Couture

“Couture house Yanina seeks out what Parisiennes of the fifties went to the great Dior for – for a beautiful dress wrapped in luxury and adoration,” reads the website of this brand of airy romantic evening dresses. adorned with embroidery, popular among Hollywood stars.

Initially, the house was an ordinary small studio in Saratov (Volga), created by designer Yulia Yanina in 1993.

As a child, Yulia dreamed of dressing the dolls that her father brought her from abroad; now, the designer dresses Gigi Hadid, Emma Roberts, the star of the Turkish series Meryem Uzerli and dozens of other personalities.

4. Rasario

Originally from Abkhazia, Rassida Lakoba wanted to become an architect, but after school her parents sent her to study in Moscow, at the Academy of National Economy.

After graduation, in 2012, she created her own mini-studio, which quickly became popular with Russian celebrities; after being presented at Paris Fashion Week in 2016, it became famous all over the world.

“It's evening fashion in the modern sense of the word: we have a very complex, but laconic cut, thanks to which the products do not look classic. We always remain faithful to our DNA: aesthetic beauty, femininity and sexuality in an elegant reading”, explains Rassida about the dresses of her brand.

Sophisticated strapless dresses, sequin dresses, crinkled fabric and open shoulders have already seduced Jennifer Lopez, Heidi Klum, Katy Perry and Ariana Grande.

5. Walk of Shame

Coming home in the early morning after a crazy party - this is how you can describe the clothing style of designer Andrei Artemov from Ufa (capital of the Republic of Bashkortostan, South Urals), who launched its own brand in 2011.

Artemov had previously worked as a fashion editor for the Russian version of L'Officie magazine and as a stylist at Russian fashion shows. For his first fashion shows, he invited his friends from social circles exclusively, and some of them began to buy dresses – thanks to word of mouth, the whole of Moscow began to wear with Artemov's clothes, followed by foreign stars.

Walk of shame is especially popular in Japan; Rihanna, Katy Perry and actress Elle Fanning are among the Hollywood stars who have embraced the brand.

6. German Kabirski

Unusual earrings, rings and bracelets with rough stones have been coming out since 2016 from the hands of German Kabirski, originally from Dagestan, in the Russian Caucasus.

Since childhood, he dreamed of becoming a painter, but in his youth he injured his hand, which is why he could no longer draw. He creates all the sketches in metal or wax, and cites Kandinsky among his main inspirations.

“I like to find beauty in ugliness, surrealism in everyday life, dreams in reality. I don't separate them from each other,” German says of his jewelry concept.

The artist's jewels are worn by Selena Gomez, Kylie Jenner, Lady Gaga and Nicki Minaj.

7. Alena Akhmadullina

The designer founded the most "fabulous" Russian brand in 2001. All collections are based on dresses inspired by Russian and foreign fairy tales, such as the Fly-Tsikatouche, Nutcracker, stories about the Bird of fire and the Gray Wolf, etc.

“Nine years ago (2006), we turned to one of the best marketing agencies in the world with a mission to shape the DNA of the brand. They researched the brand, asked about my favorite artists, books, movies. [...] As a result, they proposed to use the idea of ​​​​Russian fairy tales and, in particular, banned images from Soviet culture, because they are associated with the mass market. The proposed concept completely coincided with my ideals,” Akhmadulina said in an interview with the daily Vedomosti.

Already in 2005, Alena presented her collection in Paris, and this is how dresses and suits with abstract prints then appeared all over the world. Since then, Akhmadullina has designed costumes for the opening ceremony of the 2010 Vancouver Olympics, for the Cirque du Soleil show JOEL in 2015, and developed a collection of clothes for Barbie.

Akhmadullina's clothes are worn by Mick Jagger's daughter Georgia May, actress Jessica Williams, Naomi Campbell, Eva Green and Patricia Kaas.

8. Gosha Rubchinsky

Sweatshirts with Cyrillic inscriptions, loose checkered shirts in the style of Burberry and long-sleeved sweaters with the symbol slavkolovrat – it is thanks to these attributes that a former hairdresser from Moscow conquered the catwalks of the whole world.

Before rocketing to stardom, he was a costume designer in one of Russian director Kirill Serebrennikov's films, Playing the Victims, then created the costume for the skaters in the film Indigode Roman Prygunov. Then he realized that he wanted to dress "a real neighborhood guy", and in 2008 he presented his first collection of clothes at the stadium in Moscow's Sokolniki Park. The models were his pals, skateboarders, unassuming guys and just neighborhood dudes, all grounded – like everyone straight out of a 90s rave.

After the parade, Gosha was noticed by foreign journalists, his brand joined the Comme des Garçons holding company, thus becoming the only Russian brand of this family.

Rubchinsky collaborated with Burberry and Adidas and dedicated part of his collection to the 2018 FIFA World Cup in Russia. In 2018, he closed the brand bearing the name of Gosha Rubchinsky and founded a new one called Rassvet ne za gorami ("Dawn is not far"), which not only designs clothes, but also paints skateboards .

Granted, skateboarders aren't his favorite audience - some of the brand's most famous fans included Justin Bieber, Rita Ora, Ryan Gosling, Rihanna, Kanye West and many more.

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