Fashion: TV series more influential than Zendaya and Dua Lipa in 2021?

Kim Kardashian and Kylie Jenner will find it difficult to digest the pill and yet fiction for the first time exceeded reality.The most influential personalities in the world (those who combine the most subscribers on social networks) could be stolen from the spotlight by simple television series.Some will say that the phenomenon is not new (you do not know "Sex and the City" and "Gossip Girl"?) But it would be forgetting that these two dramas were partly rested in fashion.

Today there is a question of historical series, police dramas, dramatic comedies on sexuality, and even thrillers, which have had a direct and major impact on the dressing room of men and women throughout the year.

The thriller has relaunched the retro inspiration tracksuit, a star piece during successive confinements, which had long been relegated to the bottom of the wardrobe.

Global research for this clothing category has increased by 97%after the launch of the series, as are white sneakers without laces (+145%), red work combinations (+62%) and white t-shirtsof a number (+35%), emblematic pieces of the psychological series, as revealed by the Lyst platform in its latest report.Note that the Slip-on Vans sneakers that we see on the screen are also the most popular since the broadcasting of the episodes, testifying to a certain public enthusiasm for the clothes of the main protagonists.