Greta Thunberg: When the climate icon becomes a fashion icon

Who could have believed that an ecological activist could one day appear in one of the most read female fashion magazines in the world?Especially when you know that fashion is one of the most polluting industries on the planet.Greta Thunberg, the young activist for the climate, she did it for a very good reason: she takes advantage of her visit to denounce the fashion industry and more particularly the phenomenon of fast-fashion.

While the IPCC has just unveiled its alarming report on the climate situation, Greta Thunberg recalls during his interview for vogue the harmful consequences of fast fashion on the environment."If you buy fast fashion, you contribute to this industry, you encourage it to develop and continue its harmful process.Of course, I understand that, for some people, fashion is a large part of the way they want to express themselves and express their identity ".She also recalls that we must be wary of brands that make greenwashing: "We cannot produce fashion in a massive way, or consume" permanently "in the world as it is today.This is one of the many reasons why we need a change of systems.»»

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STOP in disposable fashion

Greta Thunberg lives in order to minimize his impact on the planet.She stopped taking the plane for a long time, she has been vegan and has not bought herself from clothes for three years.His latest purchase was also a second -hand garment.Thus, by not following the trends, Greta shows that it is far beyond appearing, and that it focuses on issues that are more important than those of the common.By taking the opposite fashion and advocating anti-fashion, Greta Thunbergde comes in fact a real fashion icon.

If Vogue chose Greta Thunberg on the cover, it is no coincidence.The magazine was launched with a sustainable development objective and had to be neutral carbon from the first issue.Vogue therefore specified on his Instagram account that all necessary measures had been taken so that the materials used have the lowest possible impact on our planet.

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