Has fashion really finished with streetwear, as Virgil Abloh predicted?

It’s a little backbid.While last December Virgil Abloh announced the end of streetwear in an interview with Dazed magazine, the artistic director of Louis Vuitton finally returned to his words.It is on the occasion of the launch of the capsule collection from the collaboration between Louis Vuitton and Nigo, Japanese creator who swears by sneakers and sportswear, that the American designer has nuanced his vision."What I wanted to say by" it will die "is that new things like sewing, tailoring on the part of guys like Nigo and I will be born from this regeneration," he told theAmerican edition of Vogue.However, this somewhat redesigned streetwear should not do without sneakers whose market has been flourishing for several years.Sales increased by 5 % per year between 2013 and 2017 and represents 47 % of the shoe market, according to the French shoe federation (FFC).

The Fall-Winter 2020-2021 Off-White parade

In its fall-winter 2020-2021 collection presented during Paris Fashion Week on February 28, the artistic director of the Off-White label has demonstrated.The Blazers, Trenchs and Heeled shoes mix with Air Jordan 4 Cream Color sneakers, from the new collaboration between Off-White and Jordan.Tulle dresses combine with tracksuits like that carried by Gigi Hadid at the end of the show.A collection mainly dominated by tailoring and punctuated here and there with streetwear details.

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Vintage soon in the spotlight?

In his interview given to Dazed, Virgil Abloh also suggested that vintage would take precedence over streetwear, becoming one of the next major trends in the fashion scene."I think it's really great to be able to express your vision and personal style with vintage - there are so many cool clothes in the thrift stores, you just have to wear them.I think fashion, it will be stopped buying new, it will be like going to the archives ".

The figures follow his words.Second -hand sales doubled between 2010 and 2018, going from 15 % to 30 %.A definite craze which allowed the market for used clothing to reach one billion euros in turnover in France in 2018, according to the French fashion institute.Thrift stores and resale platforms like vined or collective cloakroom are a big success.And according to a study by the American site Thred Up, vintage could even exceed the fast fashion market by 2028. Certaines enseignes ont déjà investi le terrain à l'image de Ba&sh qui propose désormais des collections de vêtements d’occasion ou de H&M qui a lancé une sélection de mode vintage à Berlin.However, Virgil Abloh has not yet made proposals in this sense at Louis Vuitton and Off-White.A card he reserves for later?