"The news" lingerie brand that dusts the sector

The news is a brand of French lingerie which offers underwear, swimwear as well as homewear, drawn in France and products from European fabrics.Created in Marseille in 2014 by Alix de Moussac and Aurélie Grandemege, the news has developed around a team made up solely of women.Present in more than 250 points of sale in France and in Europe, the brand offers underwear, fashion accessories and female clothes suitable for young people and children as well as a wide variety of morphology.

The claw "touches everything"

The Lingerie Pour Femme collection of the new has a wide choice of bra, bras, tanga, panties, shorty and body.The brand also offers 1 -piece swimsuits, headbands and tops.More than a simple lingerie shop, fashion and accessories lovers will also find on the e-shop new mohair socks, socks, combinations, t-shirts, caraco, kimono, leggingsas well as different models of pants.

Young girls and children will also be able to find in La Nouvelle a wide choice of socks, combinations, kimono, leggings, pants, sweatshirts, shorts, shorty, boxers, bathrobes, bras as well asCulottes.

The news also regularly offers new features as well as limited editions, including collections from collaboration with various fashion players in France and internationally.The brand has more than fifteen colors and works with high quality fabrics such as velvet, lace or fleece.

La Nouvelle and Ginette NY: a collection dedicated to yoga

The jewelry brand Ginette Ny, created by Frédérique DESSEMOND, has collaborated with the news on a yoga capsule collection with leggings, a bra and pants.Particularly sober and practical, this collection is available in a leopard print, signature of the brand, as well as under a paletted black color.

The news and the Cercle des Nageurs de Marseille: an association around swimsuits

The news also joined the prestigious Cercle des Nageurs Marseille, a club created in 1921, bringing together more than 4,000 members and dedicated to swimming and water polo.The collaboration allows the brand in particular to promote its lines of swimsuits and clothing Bridget, Adèle, Eugénie, Bianca and Vadim.

The news and bocage: unique collaboration

The brand has also launched a collaboration with the French Bocage shoes and fashion brand.The collection, embodying femininity and the British look of seventies, includes, among other things, socks, boots, sandals, banana bags, boots, bags, capes as well as capelines…

The news: female fashion accessories created by active women

For Alix de Moussac, co-founder of the brand, the adventure La Nouvelle begins on the banks of the Bosphorus in 2014. After having studied styling and model making at the Chardon-Savard workshop in Paris, she acquires experienceWith major fashion brands like Vogue and Paco Rabanne before creating her first models in 2006. She later became a stylist in lingerie for the Batiste brand before deciding to launch her own business with her friend Aurélie Grandemenge.

The latter, who worked at the time for a consulting and development firm for luxury ready -to -wear brands, has always been attracted by business creation, management and trade and decides to launch into theAdventure with Alix.Since then, the pair has been working actively to promote new talents and highlight values such as confidence, benevolence and listening.The founder and stylist of the news confides that she is inspired by films or music of music to create refined, elegant and discreet underwear inciting women to feel natural and emancipated.

The news: a brand still in renewal

Léa Rostain, actress and muse of the winter 2019 and summer collections 2020, says that strong colors, stylish prints and sensual cuts of the news of the news are timeless signatures that make the brand's success.

During the health crisis, the news joined many textile companies from the Marseille region to supply the Fask association with fabrics, coils and elastic bands intended to make masks.

To illustrate its Moonchild collection, the news made a three -day shoot in the Moon Terre de Moon, an incredible Bulle house made by architect Daniel Grateloup.This project aims particularly to reflect a more fanciful and psychedelic design, testifying to the permanent renewal of the brand.