Maje inaugurates his clothing rental service

The health crisis and the changes of habits that result from it have shaken up our daily lives.And if she has pushed many of us to wonder about our future, she also opened our eyes to the dysfunctions of certain sectors.Among them, fashion, whose frantic pace of collections and methods of sometimes dubious manufacturing are pointed out.If we already talked about an ecological turning point in the industry since the signing of the fashion pact on August 26, 2019, the pandemic accelerated this desire for consumers and actors in the sector to rehabilitate more responsible and environmentally friendly consumption.Since then, the second-one and vintage have never had the wind also in its sails and the responsible claws have seen their sales increase.Another trend: rent your clothes rather than buying them.A revival of industry already acclaimed by certain pre-Pandemic ready-to-wear players.This is particularly the case of specialized sites such as Rent The Runway, the Closet and Mabonneam, but also brands like Diane von Furstenberg, which entered the clothing rental market in February 2020 with "DVF link", serviceOnline monthly subscription.

Read also: Live Shopping could revolutionize your online purchases

meri Imlu ko kuchh mat bolo, she's a baby & just wants everyone to be happy but doesn't know how to achieve that 😭😭… https://t.CO/BEO3J6OJGX

— special master Mon Jul 05 05:25:31 +0000 2021

A change of course in which the major Parisian claw wishes to participate.Wishing to support its dormant stocks, the brand of the SMCP group will launch its evening outfit service in June from its e-shop.The proposed pieces will emanate from previous or in progress collections, ranging from ceremonial dresses to elegant combinations, well -cut blazer jackets and other dressed parts.After selecting her favorites on the site, the client will be delivered to home for a rental cost starting at twenty euros per day.And if, finally, she decides to keep one of the clothes, it will be possible to buy it, at a reduced price.To celebrate the launch of this new service being part of a CSR approach called "Dream Tomorrow", Maje will open a pop-up store at 19 rue Montmartre, in Paris, in June.