Metakicks by Sneakmart: the first collection of nft sneakers in the form of mysteries boxes

Au cœur du boom des NFT, certains secteurs se démarquent plus que d’autres et laissent entrevoir des possibilités infinies. A mi-chemin entre le streetwear, le luxe et le lifestyle, le marché des sneakers est un marché unique et très prisé aujourd’hui. Fini le dénigrement des baskets et leur look parfois trop “à la cool”, la sneakers est devenue aujourd’hui plus qu’un objet de mode, au point que certains collectionneurs en achètent sans jamais les porter, juste pour le plaisir des yeux.

While the NFT and Metators market continues to develop and should irrigate the whole society, unique actors like Sneakmart lead their small revolution by mixing digital universe and physical universe, as is the case of Metakicks, the first collectionNFT sneakers.

The NFT market, a must have for lifestyle brands

With capitalization at more than $ 41 billion in 2021 according to the latest Chainalysis report, the NFT market can no longer be considered emerging or a temporary buzz.Little by little, the brands and the big names in fashion, sport, mass distribution in turn set to conquer the new digital world.Recently again, many announcements have come to give credit to this phenomenon in full boom.Adidas who embarks on the metarers by making a first partnership of choice with The Sandbox and Bayc;Nike who buys RTFKT and embarks on the world of NFT with a first game on Roblox or Hennesy 8, the new NFT collection of the famous Cognac House.

You have to see in this Boom NFT not just a speculative challenge, but far beyond a new business model and a new way for brands to capture new generations and generate new income.

Indeed, there are several objectives at the launch of NFT for brands:

According to a recent study by Morgan Stanley, the luxury/lifestyle market could reach more than $ 50 billion on the $ 250 billion projected by 2030 for the overall NFT market.When you know that the resale market today alone represents a volume of almost $ 6 billion, it is a whole ecosystem that is evolving to digital fashion.

With the advent of the web 3.0 In particular propelled by NFT and metavese, fashion is digitalized and sneakers are the first impacted.Indeed, an object desired forever by fans of sneakers and increasingly by new generations, it seemed obvious to follow the enthusiasm generated by the NFT.And it is not the partnership between Nike and Rtefact that will prove the opposite since it is precisely the sale of digital sneakers at fairly high prices.

In this universe, a young shoot caught our attention: Sneakmart, a community app specializing in streetwear.The young French shoot is precisely launching Metakicks, the first collection of nft sneakers mixing digital and physical sneakers.

Metakicks, the first collection of nft sneakers launches its drop

Sneakmart is the first community app dedicated to streetwear and to date more than 130,000 French -speaking users.Based on the observation that sneakers operate resolutely according to the law of supply and demand, Metakicks has a fairly simple but oh so relevant ambition: to give the opportunity to its community to collect digital sneakers.

Indeed, sneakers go out at a “retail” price set by brands and resell up to 10 times more expensive on the secondary market.Some collectors even have pairs without ever carrying them.

The young shoot has understood this phenomenon and created its community app dedicated to streetwear, allowing sharing with the community but also the purchase and sale of streetwear items (sneakers, clothes, accessories) new or used.For them, buying a physical pair and reselling is exactly the same as buying a "digital" pair to collect it and resell it at a significantly higher price.

Metakicks is positioned on cheaper pairs than Nike with much more affordable NFT (at least on the primary market) and a mystery box concept hitherto never explored in the ecosystem.

Their vision is clear enough and at least ambitious.They wish to reinvent the purchase, sale and discovery of sneakers at an international level and in agreement with the community principles of the web 3.0.Historically, it must be said that the sneakers market has always been limited to very local scales for fine connoisseurs, why not break the borders and unlock a sneakers market based on trust around the world?It is this global community of collectors of sneakers that is building Sneakmart.

In order to create solid foundations to the concept of Metakicks, Sneakmart did not hesitate to use the assets of the Crypto universe for its collections: in addition to acquiring sneakers in the form of a certain value, investors will haveAccess to many cumulative advantages: a power of governance in the ecosystem, exclusive access to offers, use of NFT in the metarers tomorrow, access exclusively to derivatives ...

But that's not all.

The Mystery Box model: these pairs that everyone will tear off

Metakicks is therefore the first collection of NFT sneakers distributed in the form of Mystery Box: it means that, when you buy a box, you do not know what is in it, what is on is that a metakickshide in.It may seem weird but you will see that we are getting into the game quickly and that this concept of desirability and surprise is at the heart of the NFT model.In total, 6,250 boxes will be available for purchase for the first drop which will take place during February 2022.

The Metakicks collection brings together 15 unique designs with different levels of rarity: Epic, super rare, rare and normal.There will be a limited number for each level of rarity and each pair will come from a very specific universe allowing you to propel yourself immediately in the digital world.Each metakicks is driven in 3D.

As a bonus, some designs will be entitled to unique editions with the image of personalities like this pair designed for Didier Drogba former international football player.A pair like no other that you can put on your avatar to play football in the metaverse.

Finally, we cannot talk about Mystery Box without offering “real” physical gifts.Sneakmart will thus slip 625 physical pairs to be won in certain boxes randomly, in addition to obtaining a metakicks.Different very popular models will be included in the Pack of the Happy Holders: from Jordan 1 High to Adidas Yeezy 350 via the Nike Dunk Low, opinion to amateurs.

Among the rarest, there will also be a pair of Jordan 1 Dior High as well as four pairs of Jordan in collaboration with Travis Scott, allowing you to win rare and limited edition pairs that can go up to 10,000$.

The idea of making a natural bridge between physical and digital object is one of the trends at work found in the lifestyle, luxury and sport universe.For example, Dom Pérignon launched an NFT art gallery representing the most beautiful bottles of champagne in collaboration with Lady Gaga.For each NFT, the buyer received a real bottle at home.A way for Sneakmart to hang both its community and the cryptochumer.

To not miss anything from the drop and the next steps, do not hesitate to go to their social networks and to follow the project closely.

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