On Tiktok, a surfer denounces sexist washing instructions on male clothes
Millie Lusson, a very active Canadian on Tiktok, compiled in a video seen more than 900,000 times the photos of ready-to-wear for men on which we can read sexist washing instructions, even misogynists.
Terribly sexist "jokes".On Tiktok, the Canadian Internet user Millie Lusson has compiled a dozen photos of clothing labels (mostly from ready-to-wear brands for men) on which appear washing instructions to say the least ... misogynists.
Rather judge: "If washing becomes completely necessary, entrust this task to your mom or your girlfriend, then go skate", can be read on the labels of the Streetwear brand RIP N DIP.Same sexist commentary on the Salvo brand side: "Give this sweater to your wife, it's his job"."The dirty linen keeps occupied women", dares in turn the enjoined skate brand, while the Italian brand Block Eleven is satisfied with an expeditious: "Give it to your girl".
Since its posting at the end of November 2021, the video has been viewed by nearly a million users on Tiktok, and has reacted enormously in the comments.If many, indignant, invite subscribers of the platform to track down the labels of their clothes to boycott the brands offering similar washing instructions, others are stored on the side of the brands, and invoke "the right to joke".
"I found it funny, and my partner too.People need to relax ", plague a subscriber.
On the same subject ⋙ Sexism: do men have more speech than women?I did the calculation in my entourage to find out⋙ #writtenbymen: tiktkers make fun of sexism in the cinema in hilarious videos
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Others, again, point out that certain brands cited in the video "go back over six years ago".To which Millie Lusson replied, in comments, that "some date from 2018", and that at that time (just like six years ago) this kind of comments were already "unacceptable and misogynist".
It is also in 2018 that journalist Ellen Wallwork took hold of the phenomenon, in a chronicle of the Huffington Post.At the time, she already mentioned degrading jokes with regard to women listed on men's clothing labels - especially those of the ski clothing brand Planks Clothings.
Bitter, she explained: "We thought it was over, the time for sexist jokes about the linen which is the job of mom and men unable to use a washing machine, but apparently some have not evolved." To meditate.
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