Return in force of holiday shopping in person
Army of bags while walking at the Yorkdale Center in Toronto, Linda Arnone told us that she plans to spend a few thousand more dollars during the holiday season.Gifts, decorations, outings and Christmas meals explain this increase, without forgetting the upcoming arrival of a newborn in the family.
Pierre Yongco estimates, for his part, that he will spend a few hundred dollars more than last year.As stores were closed on such a date, he explains that the vast majority of his purchases had been made online.
Pierre Yongco estimates that he will spend a few hundred dollars more than last year during the holidays, since there will be more dinners and gifts to offer.
Photo: Radio-Canada / Pierre-Olivier Bernatchez
Last year, we haven't really made big Christmas and New Year's dosage, but this year, it's coded. Il y aura des cadeaux de Noël pour toute la famille, c'est clair, et puis ça va coûter
, affirme le Torontois.
Economy zone presents a special edition entitled Holidays: do we spend or resist?who offers interviews, reports and advice for better consuming and facing inflation when approaching holidays.Watch the show on December 1st from 5:55 p.m. on here RDI.
Higher holiday expenses
Recent polls presage a sharp increase in spending - up to 31 % compared to the holiday season in 2020.
According to a study by the JLL Canada firm, Canadians will spend an average of $ 473 on gifts, an increase of 11 % compared to last year.Their budget for other holidays related to holidays - including packaging of gifts, decorations and food - will increase by around 15 % to reach $ 262 on average.
I think many people are tanned to be at home and order online stuff. Il y a un réel engouement à revenir en magasin
, affirme le directeur national au commerce de détail pour JLL Canada, Tim Sanderson.
Surveys reveal that Canadians are preparing to spend between 15 % and 31 % more during the holidays this year that last year.
Photo: Radio-Canada / Pierre-Olivier Bernatchez
The JLL Canada survey was carried out from 1,000 Canadian adults between the end of October and early November 2021.The margin of error is ± 3 %, 19 times out of 20.
The real estate firm also notes an increase in traffic in shopping centers across the country.
The Yorkdale Center, in the north of Toronto, says that the number of visitors is back at prepaidic levels. Les ventes de nos détaillants s’améliorent de semaine en semaine. Les gens semblent aussi s’y prendre plus tôt cette année
, affirme le directeur William Correia.
I think some fear stock breaks and maybe also crowds.So we see a lot of customers shopping early, at different times of the week, not only on weekends.
Director William Correia claims that traffic at the Yorkdale shopping center has returned to the same level as in 2019, before the pandemic.
Photo: Radio-Canada / Pierre-Olivier Bernatchez
The Toronto Christmas market, in the historic distillery district, welcomes tens of thousands of visitors every day.
Our opening weekend has sold out complete.All tickets have sold like hot rolls, says spokeswoman Nadine Singh.People clearly wanted to come back.
The organizers had to cancel the event last year due to the confinement that was in force in the Queen city.The Gotstyle clothing store, located in this sector, has already benefited for a few weeks from the massive return of customers.
And sales are accelerating as the holidays approach, she adds. En magasinant pour leurs proches, les clients en profitent aussi pour s’acheter de nouveaux vêtements.Some have not bought anything in two years.
The Gotstyle store, in the distillery district in Toronto, has experienced its best months in four years, October and last November.The owner, Melissa Austria, anticipates an increase of 40 % of her sales in December compared to last year.
Photo: Radio-Canada / Julia Kozak
Une tempête parfaite
Another factor is added to the increase in holidays: inflation, which grows the cost of gifts and the grocery basket.The annual rate climbed to 4.7 % last October, unheard of since February 2003.
Tim Sanderson de JLL Canada affirme que l’inflation est le résultat d’une tempête parfaite
au sein de l’économie canadienne.
The supply chains are upset worldwide.It's hard to put the products on the shelves and put fleas in our cars and electronic products. Sans mentionner les intempéries en Colombie-Britannique et le goulot d’étranglement au port là-bas, qui font que les marchandises ne peuvent arriver à destination
, explique-t-il.
Tim Sanderson, Executive Vice-President and National Director of Retail at JLL Canada
Photo: Radio-Canada / Julia Kozak
He also mentions the shortage of labor, which pushes many employers to offer significant wages to try to attract and hold workers.This phenomenon, according to him, contributes to inflation, if companies pass the invoice to the consumer.