The Italian brand Tod's brings in the influencer Chiara Ferragni to her board of directors

The Italian luxury fashion group Tod's announced in early April that it had appointed the queen of Italian influencers, Chiara Ferragni, to its board of directors.

"Chiara's knowledge of the world of young people will certainly be invaluable," group CEO Diego Della Valle said in a statement. "Joining the Tod's group means giving a voice to my generation through one of the jewels of Italy in the world," reacted the 33-year-old Italian blogger and stylist.

Followed by 23.3 million people

Instagram star followed by 23.3 million people, Chiara Ferragni made a name for herself in 2009 with her fashion blog entitled The Blonde Salad. She then launched her shoe collection in 2015, before collaborating with several fashion brands, including Dior and Chanel, and becoming an entrepreneur with, in addition to her blog, commercial activities including an online store.

Owned by the Della Valle family since its founding in 1978, the Tod's group, known for its studded loafers, saw its turnover fall by 30.4% to 637.1 million euros in 2020, under the effect of the coronavirus pandemic. After the announcement of the arrival of the influencer, the title of Tod's flew to the Milan Stock Exchange.

In addition to Tod's, the group notably owns the sportier Hogan brand and the French label Roger Vivier, of which the former French model Inès de La Fressange was the ambassador.

Adenorah and Laury Thilleman, influencers and fashion designers

Always at the forefront of trends, influencers have caught the eye of fashion brands for several years. Real phenomena of the net, on their instagram networks, they share their glamorous and sexy looks and a large part of their life with an aesthetic always worked. To the point that some even become fashion designers like Anne-Laure Mais and Laury Thilleman.

Under the former pseudonym Adenorah (632k subscribers) hides Parisian Anne-Laure Mais, who launched her fashion brand Musier Paris in 2018, of which she is the artistic director. The brand offers a wardrobe that is both fashionable and timeless, each of the pieces of which has been designed to be worn and carried over without getting tired or going out of style over the years. In order not to encourage over-consumption, Musier offers small collections and quality pieces in natural fibers to be part of a responsible approach. It claims local manufacturing (in Parisian workshops) and tries to find ever closer suppliers in order to limit the carbon footprint.

As for the former Miss France 2011, Laury Thilleman, who after dabbling in the audiovisual industry became an influencer (970,000 subscribers on Instagram), she is also a fashion designer. Its Parisian and Then brand advocates a sustainable, ethical and responsible vision of the world. Every two months, it brings out a new collection made in France, made in Parisian workshops, the models of which are mainly made from natural fibers and when they require Polyester, it is recycled Polyester. The factories she works with are OEKO-TEX certified and the fabrics come from a weaver in the Lyon region, who works with this certification.