We tomorrow: She-in, the platform dedicated to ultra fast-fashion, an ecological disaster

Comme chaque semaine, le 23h de franceinfo reçoit son partenaire We Demain, le magazine trimestriel qui s’intéresse cette fois-ci à l’ultra-fashion sous le prisme de She-in, une plateforme de e-commerce aux prix affreusement bas.

Change, permanently, to always be at the forefront of fashion.The textile sector has understood this, social networks are a real low -cost showcase which allows them to target the expectations of consumers, or even to anticipate them.And to do this, in the She-in workshops, poor quality clothes are continuously made which will be sold for a derisory sum before dying at the bottom of an old closet.

Ultra Fast Fashion

"By exploiting data, they have a much stronger responsiveness than the major classic fast-fashion brands," explains journalist Céline Cabourg who worked on this WE dossier tomorrow.She goes even further by adding that "it has become Tiktok e-commerce".A boon for this young generation who can afford clothes up to her means.Conversely, for workers who make them, "work is little paid, social law is little respected".In addition, it is a real ecological disaster.Finally, even if all of the brand's clothes are made in China, it still does not appear on the list established by Raphaël Glucksmann which identifies the brands using Uighur workers, Chinese Muslim minority persecuted by the regime for two decades.