Christmas gifts: a Strasbourg children's shop offers non-generated toys
For the past two years, the Joy Concept store in Strasbourg has offered books, games and clothes sorted by age, without gender distinction.The objective: to allow all children to choose the toys that please them most without influencing them and fighting certain discrimination.
Car circuits or dolls, you find it in your store, but in a package that highlights the product and not a little girl or a little boy."A child who plays is a child who learns, she continues.When you play with a doll you learn empathy, when you do a construction game you learn visualization in space, science bases...Children must discover all his skills, not to deprive them on the pretext that it is for girls or for boys ".
The 29 -year -old manager also wants to be an activist in some of her proposals.Like this game inspired by the famous "who is", who presents women who have marked history (authors, scientists, sporting) and "unfortunately often forgotten" in the education of.
Joy Concept's other objective is to sell lasting toys.The manager pays particular attention to the quality of products, but also to its production conditions (products most often come from France or Europe)."I do not want to offer children toys made by other children," she enlightened.
According to Joy Fleutot, choosing non-generated toys is also offering lasting toys, which will be more easily transmitted from a big brother to his little sister for example.