Don't call Me Jennyfer collects old clothes

Don't Call Me Jennyfer, ready-to-wear brand for the young generation feminine has decided to raise awareness among its customers of the issues related to overconsumption and waste by equipping all of its stores with a used clothing collection system, regardless of the brand. In partnership with I:CO, a leader in clothing collection and recycling, the brand now offers a collection service for used clothing in its 256 stores in France to give them a new life by reusing or recycling them. Don’t Call Me Jennyfer has also adopted a new commercial policy based on its desire to take the brand out of the incessant promotional periods of the market as well as on a reasoned control of its stocks and its production. It therefore aims to buy as accurately as possible to reduce waste, but also to offer affordable prices throughout the year to avoid overconsumption. In less than 3 years, the brand announces that it has succeeded in reducing its quantities produced by 15% and the volume of residual stock by 500 tonnes.