Environment: a glitter without glitter in several major British brands

The Morrisons brands, Waitrose and John Lewis have declared that they would not use glitter in Christmas products of their own brand this year.

Parla Voix du Nord |

Yes to "glitter in life", no to "glitter that ends in the oceans".Several major British brands have announced that they purely and simply remove the glitter of all their Christmas products, the glittery period par excellence.

Thus, Morrisons said on Wednesday that he would completely remove the glitter from all his brand Christmas ranges, including cards, crackers, packaging paper, gift bags, flowers, plants and crowns,reports the BBC.He will also include only paper, metal or wooden toys in his Christmas crackers, which will be entirely plastic, he said.The glitter is an "ecological danger" which "takes hundreds of years deteriorating" once they enter the rivers and the oceans, said Morrisons.In total, the brand said that its decision would withdraw 50 tonnes of plastic from its shelves during the holiday season.

Reduce plastic pollution during the holidays

Waitrose and John Lewis will also remove glitter from all single -use products this Christmas."All cards, crackers, packaging papers and clean brand gift bags are now 100% without glitter," he said in a press release.Waitrose has gradually eliminated glitter in recent years and aims to make its own brand packaging largely recycled, reusable or compostable at home by 2023.

This decision is part of a wider thrust of retailers to try to reduce plastics during the holidays.Boots said that it would remove single -use plastic packaging from Christmas gifts, removing 2,000 tonnes of plastic from its ranges.Asda announced in September that it would launch its first sustainable Christmas range and Tesco only uses edible glitter.Sainsbury's said that this year "customers will not find glitter on our Christmas cards, packaging papers or gift bags".It has also reduced the glitter used on crackers, decorations and flowers.

Between four and 12 million tonnes of plastic waste enter the oceans each year, according to estimates.This plastic is then broken down into smaller and toxic pieces, which can be ingested by animals.