Ready-to-wear: fashion makes small

In nineties, the "djeun’s" harass their damons to have the same sneakers as their school comrades.Today, connected to Instagram or Facebook, it is the Brooklyn Beckham Bombers or the high-waisted jeans of Lily-Rose Depp that they have in sight.A new hype cloakroom where Mista is king.Chloé, Dior, Kenzo, Gaultier, Stella McCartney… Designers (most in the form of licenses) dress the minots.It is this XXS version sewing mode that Nathalie Christen-Genty has chosen to highlight her e-shop.Inaugurated in2007, Melijoe.com brings together the cream of creation for cherubs with luxury tastes."Everything has accelerated in the past five years.Child ready-to-wear now imposes his style, inspired by the world of adults, without falling into the compliant copy, ”explains the founder.

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With 10,000 references and250,000 pieces sold per season, a turnover achieved at70 % internationally, the site affects a constant progression.And this is not the price that scares cybermumy.Because displaying your bank account on the shoulders of its marmaille is trendy.In young creation, dynamic spirits and inspired collections are here of."This creative boom in the child's world began seven years ago.He coincides with the new definition of the family established by the “Bobo” generation, which gives an important place to its descendants.She also has babies later, so higher resources, "said Sébastien de Hutten, director of Playtime, International Salon dedicated to the child.The time when we reinforced clothes from generation to generation is over.Each little being must flourish as a stylish individual.A childish turn that some have taken in time.

1.Linda sandal in denim and cork, Stella McCartney, € 120. 2. Robe Mini Me en brocart, Dolce & Gabbana sur Melijoe.com, € 1,550. 3.Sinvanti-leather school bag, Gucci, €590. 4.Printed swimsuit, Sonia Rykiel Child on Melijoe.com, 95 €. 5.Cotton lemmie blouse, Bonpoint, €62. 6. Ciré verni imperméable, Petit Bateau,69 €. 7. Chaussures en cuir glacé, Jacadi,72 €. 8. Sweat en coton molleton, Kenzo Kids,75 €.

Armed with a successful marketing plan, labels create the buzz on social networks even before the arrival in the store of their creations."They are called" Instagramable "brands.They bet on the power of the visual with sharp and extremely graphic collections, ”continues Sébastien de Hutten. C’est le cas de The Animals Observatory, une griffe espagnole lancée cette saison par Laia Aguilar, ex-cofondatrice de Bobo Choses, la référence ultime chez les bambins depuis2008.Last September, the artistic director announced on her Instagram account the arrival of her new brand.From the first delivery, the parts display a general sale.Pitchoun is no longer the poor fashion of fashion.

"This last decade sweeps the halo cucul which revolved around the little ones," specifies Cécile Roederer, founder of Smalbles.com, the 0-16 year olds concept store.When I launched my site seven years ago, my idea was to offer unprecedented visibility to childhood creation.To be a confidence intermediary between designers and customers.As with men and women, the Internet has clearly stimulated the stylistic proposition.Accelerated accessibility which turns out to be a boon for emerging brands in search of points of sale and for which seduce buyers is synonymous with insomnia.Tifenn Duchatelle, who concedes that "you have to be a little naive to embark on the adventure in times of crisis", nevertheless decided to plant his profession as a journalist to write the story of Hello Simone, a line shaped forElegant little girls, sold in the first season on Smallable.This creative energy has something to destabilize pioneers of the genre such as Bonpoint, Jacadi, Cyrillus or Petit Bateau.But ultimately, what mothers are looking for in the traditional locker room of these emblematic brands is the assurance of a timeless piece, unique and sustainable quality.Assessment: Young-Ancian cohabitation as simple as a children's game.

Karl Lagerfeld se lance lui aussi dans l’aventure 100 % kids avec sa première collection printemps-été2016 de vêtements et d’accessoires pour les 0-16 ans.