Second hand: buying habits and expectations of students and young adults in the second-hand market

In recent years, the purchase of second-hand products has become part of the consumption habits of the French. Whether for financial or environmental reasons, this practice is on the rise in all sectors of the market (clothing, home equipment, cultural products, computers and telephony, etc.). .

Rakuten, an e-commerce platform that pioneers the circular economy in France and is also present in the brand new segment, has carried out with Omnibus by FIFG a study on the development of the second hand among a target group of French consumers strongly affected by the health crisis at all levels, be they social or economic: 18-25 years old. The main lessons are as follows:

Find the testimony of Fabien Versavau, CEO of Rakuten France, who reviews the key figures of this study: