The ready-to-wear brand creates controversy by not offering clothes beyond 40.
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Plan com 'or simple stupidity?The Abercrombie brand, already challenged for its tendency to strip its sellers or offer padded bikinis to girls, is once again talking about her.The reason ?The clothing brand for adolescents and young adults does not offer clothes beyond size 40.The CEO of the American brand, Mike Jeffries, "does not want big in its stores.He wants thin and beautiful people, "said the specialized site Business Insider Robin Lewis, author of a book on the underside of ready-to-wear."He does not want his main customers to see less sexy people wearing his clothes.People who wear her clothes must have the impression of being in the spot ".
Several thousand people have already signed a petition, launched online on Wednesday, to call to boycott the brand. "Au PDG d'Abercrombie&Fitch Mike Jeffries : arrêtez de dire à nos ados qu'ils ne sont pas beaux ; faîtes des vêtements pour les ados de toutes les tailles", enjoint le fondateur de la pétition.For the occasion, Benjamin O'Keefe exhumed an edifying interview from the manager."In each school, there are cool and popular children and there are others.We are going to look for cool children.Only certain categories of people can buy and wear our clothes.Do we exclude people?Absolutely, "said Robin Lewis at Salon.Another testimony that has emerged in recent days: that of a former saleswoman who says he was dismissed after taking a few pounds.
Products returned immediately destroyed
The social practices of the brand leave just as dreamy.In 2010, a manager revealed that the products returned by customers were immediately destroyed, despite the requests of associations to recover them."Abercrombie does not want to suggest that anyone, a poor person, can wear their clothes," he analyzed. En avril dernier, une autre enseigne du groupe Abercrombie&Fitch faisait parler d'elle en France.Hollister employees, a sportswear brand, denounced privacy damage, overruns of authorized working time and discrimination in the stores of the brand landed in France at the end of 2011 (May 2011 for Abercrombie).The American group has already been sentenced on several occasions for discrimination in hiring in the United States and Great Britain.In 2004, he had notably agreed to pay $ 50 million to a collective of employees and people from ethnic minorities who claimed to have been dissuaded by the company to apply.
