Alibaba bets on the rise of African e-commerce

(Agency Ecofin) - Cainiao Smart Logistics, the logistics branch of the Chinese group Alibaba, launched its first line of air freight between China and Africa, according to a press release from Cainiao Thursday, last Thursday Thursday Thursday..

This new freight service, which operates more than six times a week, should send parcels from the Hong Kong Special Administrative Region (China) to Lagos, the economic capital of Nigeria, where the local partners of Cainiao will take overand will make local delivery.The company thus intends to reduce the days of the normal door delivery service between China and Nigeria by more than 60 days at around 20 days.

"Africa, which is one of the main emerging markets in Cainiao, has experienced high demand from local consumers who buy items such as clothing, household appliances and electronic accessories from China",Alibaba's logistical arm said.

In doing so, the group founded by Jack Ma, further strengthens its presence on the continent, and is positioned in competitor in a context of rising demand.According to the predictions of the company, the African electronic trade market should indeed reach 34.6 billion US dollars by 2024, an average annual growth rate of 17.1%.

Remember that Alibaba is not at his beginnings on the continent in this sector.Two years ago, the group concluded an alliance with the French group Bolloré, present in several African countries, to collaborate in particular in the logistics and electric vehicle sector.

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