Analysis of the children's fashion market to open a children's clothing store

Franchise Records

Starting a clothing business can be a winning choice. However, we must decide which market we want to attack: children's fashion, women's fashion, etc. While the clothing market generated more than €25 billion in 2018, the share reserved for children's/infant clothing is 18%. This segment is constantly growing and offering favorable conditions for entrepreneurs.

How to create a children's fashion store?

To create your store, certain steps are essential for this project to be launched correctly:

Both buoyant and highly competitive, it is not always easy to find your place in the children's ready-to-wear sector. Getting started as a franchise is a very advantageous solution, being a secure economic model and saving time on these steps. By joining a major brand, you automatically benefit from its notoriety, distribution channels, support in the various stages of creating your store,… and often training sessions.

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Four concepts that stand out

DPAM, or Du Pareil Au Même, offers a range of clothing, toys and accessories suitable for children from 0 to 14 years old. Original and innovative items are available in the network's 300 franchise outlets.

Created in 1987 by Paul Zemmour, Sergent Major is a children's ready-to-wear brand adapted to the specificities of age. It offers clothes with an excellent quality/price ratio. The brand bought birth specialist Natalys in 2006 and DPAM in 2015.

Specialist in children's fashion and flagship brand of KIDILIZ Group, Z is the leading brand in the sector with more than 500 stores worldwide, including 250 in France. Z dresses children from 0/14 years old with style, comfort and excellent value for money.

Specialist in ready-to-wear for children (0 to 18 years old) for more than 50 years, KIDILIZ distributes all the brands of the Kidiliz group, which brings together 15 brands and licenses. The brand combines the web and physical stores to offer quick and easy access to leading brands in children's fashion.

You can also view all Personal Fashion and Equipment offers.

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