Drew and the actresses inc.

We knew her as a child in E.T., an adult in The Wedding Singer, here she is now a mother approaching her forties and like many other Hollywood women, Drew Barrymore now chooses to stage herself differently, by CEO without a suit, a story of selling beauty products and a bit of his laid-back, humorous lifestyle. Portrait of an actress in business and a new trend.

There's a whole buzz in Hollywood right now about a new set of actresses who have decided to go into business, to market their fame to sell something other than movies. To sell a lifestyle.

“Do you like who we are? So come and see how we do...»

There's Gwyneth Paltrow with her Goop website, Blake Lively (pregnant) and her Preserve site, there's Ellen DeGeneres who has just launched the E.D. brand to sell household items, Reese Whiterspoon who is preparing to launch a brand called Draper James...

And there's also Drew Barrymore, the adorable little girl who we knew on E.T. and who today, at 39, has become a film producer, an essential actress in the vast world of American charts and director of an affordable beauty and fragrance brand called Flower, sold exclusively at Walmart.

I meet her in Toronto, where she was passing last month to talk about her new line of lipsticks, shadows, mascaras and more, which have just arrived in Canada.

The super celebrity, friendly, beautiful, accessible, laughs when I ask her if she is building a brand around her art of living...

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“Me? Queen of the art of living? I really don't see myself telling anyone how to have dinner!" she says, while mimicking the gestures of the perfect hostess. "Let's say that I would rather know how to advise them how to order meals to be delivered..." ("And then, she adds, I find that all this art of living stuff lacks a bit of a sense of humor ...»)

But a magazine, a website, which would cause beauty, fashion, hair, zenitude and other subjects related to the art of feeling fully beautiful? “Yes, I could very well do that.”

In person, Drew Barrymore is even more beautiful than on screen or in print. With her doe eyes and endless eyelashes, we think of Catherine Deneuve or her daughter, the sublime Chiara Mastroianni. We feel good about herself, even if she makes jokes about her sweater which she considers to have chosen badly that day and which she says she feels anything but “glamorous and perfect”. When asked what she prefers to eat, she says she loves pasta, a lot of pasta, with tomatoes but also cream... We are far from "detox" diets and other magic pepper drinks of cayenne or kale juice advocated by some of his colleagues and their lifestyle.

At Drew's, everything is pretty cool...

Enjoy each step

We speak with her as we would speak with a realistic, funny girlfriend.

Together, we even discuss cleaning, because I dream of knowing if, when you are a megastar in Hollywood, you are exempt from household chores. “Not at all,” she replies very seriously. "Yes, my house is getting a mess, imagine, with two young children, and yes, I'm the one taking care of it!"

Daughter Olive, featured in Cherished perfume ads, is 2 years old, and her other daughter Frankie is now 6 months old. Their father, Drew's third husband, Will Kopelman, is also on one of the fragrance ads, Sultry.

When I ask him about the fate of women in Hollywood after a certain age, Drew Barrymore responds kindly, but almost yawning. "Yeah yeah yeah..." Obviously, this subject bothers her a bit and she wants to talk more about her projects than to complain about the state of the world. When I ask her if this is why actresses like her or Gwyneth Paltrow diversify their activities, she explains to me that she has been in business for a while since she produces films and that she is in the world of beauty for a long time, because she was spokesperson for the Cover Girl brand for five years. "I've always liked the balance between business and creation." And having a business, she says, is a way of life that's a lot more suited to family life than going to the movies...

Does this mean that she has no fear of the passing years? “You have to take advantage of the time that passes. Enjoying every step of the journey because aging is a positive thing in so many ways. We become better, calmer... And then it's useless to fight against reality. And why exactly?”

Selling something other than movies

There was Gwyneth Paltrow with her Goop website. Then Jessica Alba, Drew Barrymore, Ellen DeGeneres... And soon Reese Whiterspoon. Hollywood actresses are diversifying their products. In addition to films, they now sell small natural jars for children, clothes, recipes, make-up... Welcome to the world of the actress who doesn't want to put all her eggs in one shopping cart and who relies on his notoriety to start a business.

GOOP

Launched in 2008 by Oscar-winning actress Gwyneth Paltrow - who previously hosted a series of food tourism shows with chef Mario Batali - Goop is a website that works with weekly letters sent by e-mail to its subscribers. We talk about fashion, travel, recipes... We offer products created expressly for the site, by avant-garde designers in particular - the Quebec brand Mackage was also part of it. The idea of ​​the site is simple: to put forward a lifestyle that resembles that of the actress. On the menu, therefore, yoga, family time – she also launched a controversy by saying that we should all work less –, travel, draconian diet … Because Mrs. Paltrow is no longer macrobiotic like when she was 20 years, but it's just like and she happily offers the cabbage smoothie for breakfast. She has also published a book on the art of eating gluten-free, lactose-free, practically sugar-free, animal fat-free, etc. An entire program.

PRESERVE

Although she is still young - only 27 - actress Blake Lively, the Serena of Gossip Girl, has just launched her own website, Preserve, a little magazine, a little e-commerce site. Protege of Martha Stewart - her marriage to Canadian actor Ryan Reynolds was also the subject of a report in the magazine of the high priestess of American "lifestyle" -, Lively displays her life choices of all kinds. , from her favorite recipes to her favorite clothes to her favorite decorative objects, passing by her favorite philanthropic works... You see the topo. It was there that she announced that she was pregnant with her first child.

THE HONEST COMPANY

Actress Drew Barrymore admits that she would have liked to launch this company specializing in natural products for children launched by her colleague actress Jessica Alba (Dark Angel, Spy Kids 4). Here, we do not pretend to play the magazine. It is clearly an online sales company, where you can find everything for babies and children, in natural mode, eco-friendly disposable diapers with cute patterns - much more refined than those of disposable diapers found in large surfaces - to natural shampoo, to household cleaning products without harmful chemicals. There are even children's clothes in organic cotton...