Fashion: Beebs, pioneer of the second hand for children, raises 3 million

Adrien Lelievreparter by Mailimpimer

The start-up Beebs has just raised 3 million euros from Isai and Citizen Capital.The company claims to have sold more than 40,000 articles for children since its launch at the end of 2020.

The arrival of a baby is an emotional shock for parents, but also a financial test.During pregnancy, you must prepare the arrival of the newborn by buying a stroller, a bed, a changing table, clothes, diapers, bottles, etc.

And after birth, the little one grows so quickly that you have to renew your wardrobe at high speed and buy new equipment.Arsène Huot and Morgan Hilmi, two friends, found him when their first child arrived, born one month apart in the summer of 2019.

Specific products

"It was very expensive to buy products that we really did not use very long," recalls Morgan Hilmi.The associates thus decided to found Beebs, a second -hand platform dedicated only to the world of childhood (0 to 14 years).

"We have 250,000 products and 250 categories of articles on our application," explains Morgan Hilmi.80 % of the items sold are new or in very good condition.»Beebs users can buy or sell products there, but also exchange and help each other in a community space.The company claims to have sold more than 40,000 articles for children since its launch at the end of 2020.

To accelerate its development, the young shoot has just completed a table of 3 million euros led by the Isai and Citizen Capital funds.This should allow Beebs to flesh out its teams, improve its distribution channels (mobile app and website), and invest in marketing to make yourself known.

Rich offers

The second -hand market seduces for economic reasons - the products are cheaper -, but also ecological - textiles is one of the most polluting industries.Due to its particularities, the childhood segment is very dynamic and has seen several actors rush into the breach, such as "small business" or "it was several times".

Large platforms are not to be outdone Vinted, which has just completed a fundraising of 250 million euros, offers second -hand clothes for children, as is the Tricolor Licorne Collective Coat."But this activity represents a small part of our activity," said Sophie Hersan, her co -founder.

“There are major general actors who have helped popularize the second -hand market.But they do not meet certain specific needs, ”says Morgan Hilmi.At Beebs, it is indeed possible to find baby flys, humidifiers, firewall barriers, WC reducers, cozy adapters, etc.

A market where the margins are low

"You have to do a lot of audience to exist in the CTOC," warns Eric Gagnaire, founder of Patatam.This is why this start-up, which had started with products dedicated to childhood in 2013 before expanding its range of products, made a pivot in 2020 and now works with players in mass distribution (Carrefour,Auchan, Leclercq), where she installs corners of second -hand products.

The second -hand market is estimated at more than 1 billion euros in France and should continue to grow at a sustained pace in the coming years.But conquering it is not an easy task."The margins are lower for the second hand," recalls Eric Gagnaire.The creators of Beebs are warned.