Haute Garonne. The Kiabi brand buys and sells second-hand clothes in a first store

"Faced with a growing appetite for second-hand goods", the French No. 1 in ready-to-wear, Kiabi, does not intend to leave the field open to the best sellers in the sector, such as Vinted.

The brand now offers second-hand items for sale on its website, but also recently in a few physical stores. Dedicated second-hand “corners” have been installed in several stores since the start of 2021. The first in the region has just opened at the beginning of September in Saint-Gaudens (Haute-Garonne), south of Toulouse, where some 19 m² is devoted to this activity.

Clothes to drop off

In these spaces, located in the heart of its stores, Kiabi offers clothes for babies, children and women. Customers can thus “buy second-hand, carefully selected products”, insists the brand, which indicates that they can also drop off clothes there. Upon arrival, buyers and sellers also benefit from vouchers.

And now, clothing rental

This second-hand activity project is part of the brand's CSR program, "for more responsible and environmentally friendly fashion. environment ". Kiabi says it wants to become "a key player in the circular economy". The brand, which claims to have worked on the “eco-design and sustainability” of its collections, has also embarked on recycling and, more surprisingly, clothing rental, only online for the time being.

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