How many parents did they spend for their children in 2016?

How much did a child cost in 2016? According to the “Approved by Families”* barometer presented on Tuesday by the eponymous label, parents spent an average of 800 euros per child in more than one in two families, excluding food. In 2015, 40% of parents had paid this amount, which was up 6% compared to 2014, a sign that families have not cut back on their "child" budget despite the crisis.

Of this overall budget, three main items of expenditure alone monopolize no less than 410 euros. Clothes and shoes remain the top purchases, followed by games, toys and creative hobbies and, in third place, family activities and outings. Note that children are increasingly involved in the development of the shopping list, according to this barometer. They are involved in the purchasing decision in 8 cases out of 10 for major expenditure items. It is not a question of "diktat" on the part of our darlings. "The child king who chooses alone is a myth, because the decision is actually consensual between parents and children," says Isabelle Mazarguil, president of the consulting firm Juniors & Co and founder of the “Approved by Families” label. During a purchase in a store, the child plays the role of "prescriber" in 51% of cases and, conversely, "decision maker" in 4% of cases.

Their opinion naturally weighs heavily in the purchase of games and toys: parents and children thus make the decision together in 55% of cases. Children also have a say in family activities (54%) or clothing (51%). It is for the purchase of the equipment necessary for their activities that their opinion is the most decisive (57%). Parents, on the other hand, still reserve exclusive choice in four areas: food for the meal menu (therefore, excluding breakfast and afternoon tea), paid family holidays, technological equipment for the family and care and hygiene products.

http://t.co/F3vnXkiWhTGreat #article about how to #apply #Polyurethane properly !Take a few minutes to check it out!

— SNS Arch. Hardware Sun Sep 06 02:42:36 +0000 2015

Consumption for the development of children

“In 2017, consumption is taking an ever more official place in the lives of French families. Shopping is now used to educate children, about the value of things, how to manage a budget. Money is no longer a taboo subject in families,” comments Isabelle Mazarguil. “Consumption also structures how parents allocate their time to achieve an ultimate goal: to make children happy.” Overall, according to the barometer, refocusing families around the development and balance of children has been the number one educational priority for parents in recent years (for 63% of them), a trend reinforced by the crisis and the rising unemployment. This concern is thus ahead of education in politeness (11%) or even academic success (6%).

This explains in particular why parents have not only decided to devote more time to their children for family activities (on average 6 hours per week and per child), but also not to skimp on consumer spending. “Families devote a large budget to outings and family activities, in order to achieve their goal of child development. These expenses increase from year to year”, confirms Isabelle Mazarguil.

Launched in 2013, the “Approved by Families” label rewards products and services for children tested by a panel of 5,000 volunteer families. A distinction that was awarded to 92 products and services between 2014 and 2017, in five consumer universes: equipment, hygiene and care, food, services, digital products and leisure, and games and toys.

* Study carried out on a representative sample of the French population, made up of 595 households with children aged 6 to 12 from August 4 to 11, 2016.