Lille: a fashion designer who sells eco -responsible clothes at the right price

She makes new with old, better.The ready-to-wear industry encourages customers in a thousand ways to buy more and more new clothes.A consumerist and ecological aberration with regard to resources, like water, that this same industry wastes.Charlotte Aubée, a Lille seamstress, took things in the other way by focusing on the "circular fashion" sold at "conscious prices".

Her job as a seamstress, Charlotte Aubée carries him down to her body: "I don't even know how tattooed with scissors", jokes the young woman.When she started creating clothes, it was Pin-Up and Rockabilly style pieces, very connection with the look that Charlotte still sports today."But it was complicated and long, because we had to do all the sizes, from 34 to 50," she admits.

"There are almost never two identical models"

Independent under the name of "by Charlotte", the designer had a nasty drop in income during her maternity leave when her second child arrives: "I could not afford a new collection so I havehad the idea of reusing clothes that would serve as a raw material, ”recalls Charlotte.It is therefore not content to transform hazard clothes, these are completely dismembered to make its own models."I have basics for women and children that I decline according to arrivals.Finally, there are almost never two identical models, "explains Charlotte.

Its raw material costs him nothing, most of the second -hand clothes recovered from donations from individuals.And even if Charlotte sometimes buys fabric, it was out of the question that she sells her creations at a high price: "In general, creators' clothes are expensive," she slips.I wanted to make the fact that hand accessible ”.And for that, Charlotte practices "conscious prices".On the label of each garment, she writes the time spent, the cost of the material and a floor price."This price allows me to pay my charges and pay myself to the minimum wage.Customers free to put more if they can or if they want.And it works since, according to the designer, 80 % of buyers pay more than the floor price, "sometimes even double", she says.

Suddenly, everyone is there, even the planet."Clearly, I got into circular fashion because I was in the galley," concedes Charlotte.Except that she got into play and pushes the concept to the end.The numerous fabric falls that her activity generates, she refourgues them to other seamstresses via social networks: "Nothing is going to the trash", she promises.