Louis Vuittonphotos: these clothes of clothes that get rid of the genre
Trend, manifest against women/man binarity or simple capsules collections, more and more brands offer predestined gender -free models.
ASOS, international leader in ready-to-wear on the Internet, is the last brand to have lent themselves to the game. Le 3 novembre, la griffe anglaise a dévoilé le résultat de ses discussions avec la Gay & Lesbian Alliance against Discrimination.The LGBT association, among the most important in the United States, has indeed launched a new militant lever: the Together Movement which advocates the union of marginalized voices that are those of women, Muslim, refugeesE · S and LGBTQ.Logotype and political ambition now printed on Jersey by the very desirable collection of Asos, available in eight colored pieces. Le sans genre, c'est "embrasser une multitude d'identités", disait la spécialiste en gender studies Alice Pfeiffer à Madame Figaro.
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In 2016, an American study made the same observation.By questioning young people aged 13 to 20, J.Walter Thompson Innovation Group noted that only 44% of adolescents and young adults bought clothes designed for their gender identity;The vast majority of young people would gladly do without this dichotomy maintained by ready-to-wear.Symptomatique de cette démarche gender fluid, l'acteur Jaden Smith (fils de Will), 19 ans, qui posait déjà en jupe et perfecto sous l’œil de Nicolas Ghesquière pour la campagne printemps-été 2016 de Louis Vuitton, collection femme.He repeated the experience a few months later in the pages of Vogue Japan, the nails painted in blue.Comme égérie, la collab' ASOS x glaad& a porté son dévolu sur une autre figure connue du jeune public :Tommy Dorfman, acteur de la série vedette de Netflix centrée sur les tourments de plusieurs adolescent·e·s, 13 Reasons Why.Homosexual in the series as in the city, he celebrated his first year of marriage to her husband yesterday, Peter Zurkuhlen.
"I think that a brand like Asos, which is so turned to young people, can really make the difference and reach audiences that are not affected, in terms of fight for LGBT rights, said the actor.Such collaborations will shed light on people who may not know what Glaad is, because they have the privilege of not having to worry about such things." En octobre, le comédien a prêté son image à une autre campagne engagée contre les thérapies de "guérison de l'homosexualité" au Brésil, interdites par la médecine il y a vingt ans, mais remises au goût du jour par un juge fédéral de Brasília, fin septembre.The benefits of unisex t-shirts "no gay cure", insisting on the absence of cure and therefore of illness, are fully donated to the Gay Gay of Bahia, the oldest body to combat the LGBTPHOBIES in the country.
The initiative recalls the Top Unisex "Love is not a crime", sold by the Danish brand Won Hundred to raise funds in favor of Amnesty International, in the middle of the campaign against homophobic persecutions still taking place on Chechen soil under theDownstream of the authorities and the complicity of Russia.Avant ces initiatives, les grands magasins londoniens Selfridges avait fait l'événement avec une section "agender" (sans genre) déployée sur trois étages à travers les modèles d'une quarantaine de marques à grands coups de comm', en 2015.The following year, it was Zara, flagship brand of the Inditex fashion giant, which launched its "Ungenred" range made up of several monochrome basics.A la rentrée 2017, la nouveauté était en rayon jeunesse.The Dutch Distribution Channel Hema, whose stores spread in France, has removed gender binarity from its national premises for the smallest.More rays or "boy/girl" label for children's clothes, but only "kid", and clothes that will respond less to gender stereotypes, assured the brand.A revolution born from the complaints of a 10 -year client, who was fed up with eternal little panties flanked by pink hearts.If the "androgynous" look is not a novelty, it is indeed a revolution of the look that walks by its magnitude, and especially because now they are popular and accessible brands that go there. READ ALSO :