Montpellier: A start-up rents baby clothes to avoid cluttering the cupboards

Pirouette and overalls has a great idea, so that the cabinets of parents of young children do not overflow with clothes: this Montpellier start-up offers them to receive, each month, a case, which contains new clothes or secondshand, adapted to the baby.At the end of the month, they simply return the package and the clothes to the young company.

"The creation of Pirouette and Sluttet started from the observation that baby clothes are used most of the time only a few weeks or a few months," says Alexia Reynouard, a former lawyer in business in a Parisian company, who has tackled everythingTo found this start-up.Then, the young parents put them in the cupboards, while waiting for the possible arrival of a sister, a brother, a cousin or a cousin ... and in reality, they are often never reused again.»»

"Some parents do not want second -hand, especially for the first child, and in contrast, others only want the second hand"

The company offers babies' parents from 0 to 12 months old to choose between two briefcases: one containing new clothes (45 euros per month), the other "already loved" clothes (30 euros per month)."Some parents do not want second -hand, especially for the first child, and in contrast, others only want the second hand," said the co -founder.They contain seven pieces: two sets, a body, a pajamas, a pair of slippers and a pair of shoes.The clothes are adapted to the age, season and sex of babies.

And when subscribers with new clothes briefcases, by post, their package, clothes, once carefully washed, then benefit those who prefer the opportunity.In the event of a small accident, "it happens", notes Alexia Reynouard, insurance, including in the price, allows parents not to be penalized."But, for the moment, all the briefcases that have returned to us were in an excellent condition," said the co -founder.And if Pirouette and Salopette believes that the garment is no longer exploitable in its offer, it is given to a charity association in the area.

The company, engaged in an environmental approach, endeavors to offer "quality clothing", manufactured by labeled suppliers, and which use natural fibers, from organic farming.The objective, for the young company, is to soon offer larger briefcases, with 14 or 21 pieces, so that "parents can dress their children only with pirouette and overalls".