Naumy, a French Primark, will open in the metropolis of Lille

Currently under construction, Naumy's low-cost clothing store is scheduled to open this autumn in the Flanders Promenade area, in the metropolis of Lille.

A new address for shopping in the metropolis of Lille. A Naumy store, which offers cheap clothing for the whole family, will set up in the area of the Flanders Promenade, riding on Roncq and Neuville-en-Ferrin. Work is underway for an opening this fall.

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In place of the store Maison Dépôt

The brand has just opened a new store in Noyelles-Godault and plans to open another in the Lille metropolis. Born in 2014, the Naumy brand was mainly present in the Paris region. "but this year, we're going to open about thirty stores. Our goal is to be present everywhere in France ", explains Amandine Announ, in charge of communication at Naumy.

For her arrival near Lille, she therefore found a very large area within the shopping area Promenade de Flanders. Naumy will move to the place of Maison Dépôt furniture store, a subsidiary of Conforama, which has closed all its outlets in France. "we took only part of the surface. The rest will be for another brand. "

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Small prices for the whole family

But by the way, what will Naummy offer on her shelves? "clothes, accessories for men, women and children. There is something for the whole family and we are trying to expand our offer to satisfy all tastes: it ranges from the very classic to the latest trends, "explains Amandie Announ.

The other creed of the company is to practice small prices. "we try to be as cheap as possible with the best quality. For example, dresses are sold on average between 12 and 30 euros, the same as for shoes. There are also many accessories (hats, jewels, belts, scarves) available for around 5 euros.

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With this very fast fashion positioning, similar to the giant Primark, the brand seduces a very young clientele, as well as families with low budgets.

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