"Our goal is to open two shops a month at least", Anthony Mamone (Flowers Shop CBD)

Can you introduce us to your professional career and what prompted you to open a CBD store?

I was in restoration but I have always been interested in cannabis.Very small already, I knew older people who cultivated.I have documented myself on the subject, through readings and by attending events and conferences.This approach confirmed my conviction on the benefits of cannabinoids and the extent of possible applications.

As soon as I knew that it was possible to open a CBD business, I started.I opened my first Flowers Shop CBD boutique in 2018 in Mandelieu, then a second in the city center of Cannes before launching, in early 2021, the development of a franchise network which to date has four franchisees.

Have you apprehensive about the legality of the CBD trade?How do you anticipate the evolution of regulations?

I did not have any apprehensions but I still inquired with my lawyer to see what it was possible to do despite the legal vagueness of the time.The regulations concerning the sale of CBD should soften and I am even convinced that, in a few years, cannabis will be decriminalized in France, even for its recreational use.

At the beginning, before the publication of the CJEU judgment deeming the prohibition of marketing of the CBD in France illegal, the authorities were intransigent on the sale of flowers.Today we sell flowers with a THC content of less than 2% and therefore without psychotropic effects.And when we look at the regulations of our European neighbors in the matter - Italy has notably authorized the cultivation of cannabis feet for personal use, it is not possible that France remains on a prohibition.

>> Lire aussi : Vente de CBD : la Cour de cassation confirme l’arrêt de le CJUE sur sa légalité

I really wait for our business to be considered a 100% legal business so that we can stop with the negative image that still sticks to the product.

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What are the assets of the Flowers Shop CBD concept compared to competition?

One of our strengths is to have our own production sites in Switzerland.This allows us to have an exclusive supply of our shops and a perfect knowledge of our products, a guarantee of professionalism and quality.It is a strong element of differentiation on a still young market, with more or less experienced and informed actors.

What made you develop a franchise network?

The primary objective is to make our brand known and increase its notoriety.I also wanted to take the lead in the face of the expected development of the market, be an actor in promoting the CBD and contributing to what it does not become anything.Indeed, if we find very professional and very square professionals, some only surf the wave and lack seriousness and professionalism.

What do you bring to your franchisees?

Become Flowers Shop CBD franchisee allows access to our exclusive supply and to be trained on each of our products.They are given a detailed specifications concerning the arrangement of their shop, signage, visual identity, etc..It is a turnkey concept that allows you to get started quickly and without necessarily having knowledge in terms of cannabis since they benefit from training on each of the detailed products and technical sheets.

We also support them in administrative procedures for their search for financing.It is all the more important that the specificity of the market requires having a reassuring discourse towards banking organizations.

On the financial side, we do not perceive royalties.The franchisees pay only a monthly communication fee of € 500, intended to pool the communication of the network to have a single and homogeneous editorial line ensured by an agency.

In return for this support, we expect from our franchisees that they strictly respect the concept and that they provide exclusively with our production sites in order to guarantee identical traceability, quality and brand image on the whole ofOur shops.

How long can the franchise have been hoping to reach its profitability threshold and pay a salary?

It depends on several criteria.I would say in two years at the latest and in less than a year at the earliest.My brother-in-law who opened a shop in a small town in the north of France runs € 1,000 in turnover per day in just two months.Our Mouans-Sartoux franchisee, which opened a few months ago, also works well.

What are your development ambitions?Do you have priority location, privileged locations?

Our goal is to open two shops per month at least to develop as much as possible.We do not target sectors in particular and are not necessarily attached to locations n ° 1 because this is not a decisive criterion.The Flowers Shop CBD store in Mandelieu, for example, is more efficient than that open in the city center of Cannes.

The network should also expand internationally.I already have requests for locations in Belgium and Luxembourg.

What is the ideal franchisee profile for you?

Above all, we are looking for motivated people with a shopping spirit, charisma, the joy of life and the desire to learn.It is not essential to have special knowledge in terms of cannabis, the product is too innovative for this requirement and, as mentioned above, we provide training on products and provide detailed product sheets.

Do you want to learn more about the Flowers Shop CBD concept and the conditions to open a CBD shop with the network?Go to the presentation sheet of the Flowers Shop CBD franchise.