Seine et Marne.Théia, a new children's store, is settling in downtown Meaux
Depuis quelques jours, un nouveau magasin pour enfants s'est installé dans le centre-ville de Meaux. Théia met en vente d'anciennes collections de vêtements à des prix moins chers.
Par Laura BourvenPublié le
La Marne
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The Baldini group opens a new store for children's clothing in Meaux, under the name of Théia.
After closing the Z trade at the end of 2020, the offer of children's clothing has greatly decreased in Meaux.Parents had a more limited choice to dress their child.
In Meaux, the Théia store is based on a concept of outlet
The Théia store was thought of on the same concept as its big sister, the Héméra brand.
The clothes chosen are exclusively reserved for children, for girls and boys.
Théia, a Greek goddess
The children's clothing shop in Meaux is called Théia to echo the other brands of the Baldini group: Héméra."In Greek mythology, Héméra is the goddess of light.It is a symbol chosen by the founders wishing through this interpretation, enhanced women and sublimate them thanks to quality ready-to-wear ”indicates the brand on its website.It is in this logic that management decided to choose Théia.In Greek mythology, the latter was a goddess of sight, celestial light and the color of the sky.Legend has it that it gives bursts and values to precious stones and metals.
"A warm atmosphere"
For its business, the group wanted to detach itself from the "slightly deposit" image of traditional outlets.
Several arrangements have been made in this direction such as the installation of "cozy" armchairs.
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Want to expand
While the Théia store has just opened in the city center of Meaux, rue Darnétal, the management already sees large for its new brand.
"This is our first shop in France but we are open to development and we wish to frank our business in order to set up in new cities" concludes the Baldini group.
Théia, 3 rue Darnétal, Meaux.
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