Tell them !Childcare: “My little package”, the start-up which puts you a navigation layer of the articles

Les créatrices d’Esprit Naturel (*), Virginie Souyri et Émilie HECKEL, ont lancé les couches Mon Petit Paquet® qui présentent deux atouts majeurs : elles sont les seules couches lavables de fabrication 100 % française et les seules à supporter un lavage machine à 60°C et un passage au sèche-linge. Nouveauté de ce mois de janvier : un service de location !

Launched last summer thanks to two crowdfunding campaigns (crowdfunding) on KisskissBankBank and Tudigo, the range of washable layers My Petit Pacquet® designed by SAS Natural Esprit is now available on the WWW website.monpetitpaquet.fr and in organic and bulk shops.

Combine ethical method and “Simple” maintenance

Made locally within the ESAT “Les Hautes Garrigues” in Saint-Martin-de-Londres (Hérault) and in the company's own seam workshop, “these new generation layers stand out from competition on many plans: Support for solidarity employment, materials and manufacturing made in France, an eastern maintenance of the machine at high temperature to guarantee the elimination of germs, viruses and bacteria ”explain the designers to us.

Declined in two models, all-in-one (which are used as disposable layers, but which are washing) and all-in-two with removable insert (we reuse the nacelles several times to change only the absorbent insert), and in two sizes (birth and scalable), these layers are designed in natural and efficient materials: cotton and microfiber Tencel for the interior, waterproof coated pulk for the outside.At the unit sale price of 29.90 euros including tax.

A “rental-lavement” service

The start-up natural spirit was created in June 2020.It offers ethical washable layers and other accessories (inserts, washable wipes, diaper bags, etc.) on its website.Eager to democratize the washable layer, Virginie Souyri and Émilie HECKEL want to equip the nurseries in priority.With this in mind, they have just launched a rental-lavery service for crèches and individuals.

In addition, the start-up broadcasts fitting kits from its range of layers by the mixed waste management unions (notably Center Hérault and in Franche-Comté) and through parenting advisers who animate workshopsDiscovery throughout French territory.

Soon a range of suitable clothes?

The SAS Natural Spirit already uses a seamstress and plans to recruit new ones on an apprenticeship contract.In 2021, Virginie Souyri and Émilie HECKEL plan to launch a range of children's clothing suitable for washable diapers.

Philippe Mouret

(*) Soutenue par la Région Occitanie, le programme européen Leader et la Communauté de communes du Grand Pic Saint-Loup, la start-up est accompagnée par Initiative Montpellier Pic Saint-Loup, l’Airdie et a reçu le Label Initiative Remarquable.

Who are they ?

Virginie Souyri

"I graduated from the Toulouse Higher School of Commerce after a literary baccalaureate and a DEUG of languages.I worked from 2002 in the cultural sector, at the deputy management of different Parisian structures.In 2016, I settled with my family in Matelles, a small medieval village of the Grand Pic Saint-Loup near Montpellier, the countryside 15 minutes from the city.

Administrator in an association resulting from the social and solidarity economy, I organize street arts events combining popular education, access to culture for all and sustainable development.Over time, my commitments and convictions in terms of sustainable development are cleared and strengthened.I realize that citizens must act too and not leave the burden of the change of consumption to only public authorities.

The desire to create my own business trotted me in my head and the meeting with Émilie allowed me to materialize it ... "

Émilie HECKEL

"Graduated in art and audiovisual, I first worked as a graphic designer then 3D animator in the Bouches-du-Rhône, before successively exercising in Paris and London.Then, I expatriated myself in Los Angeles in 2006.There I decided to get out of the world from the virtual and create my children's clothing business from local raw materials, natural products or used clothing recycling.

I raised my two children with washable layers, a system already well developed in the United States and Canada.I convert a few friends in passing because I only see advantages.For my return to France in the summer of 2018, I choose the Matelles, seduced by a warm and welcoming village atmosphere.

I had the desire to create a new business and continue to develop natural and healthy articles for our children and our planet.Then comes the meeting with Virfginie and our collaboration immediately appeared to me as obvious! ”

Let's talk about children ...