The new eco: organic clothing from the Auxerroise brand "Organic Powder" are a hit

You have opted for respect for the environment, respect for those who work for you.Does your customers appreciate this?

It is an image that we try to clear, then to highlight because it is important.The workshops, now we know them well, we have been working with them from the start.We know the seamstresses of these same workshops.We also try to work with ecological materials: cotton from organic farming which consumes for example less water than a classic cotton.It mainly grows in Turkey, closest to us.In addition to that, we try to develop other products made up for example of linen, which naturally grows in the north of France.All this contributes to a slightly more ecological brand and a more sustainable fashion.

You sell mainly on the internet, but today you also have two shops in Paris and Auxerre.

We opened our first shop near the Canal Saint-Martin, in the 10th arrondissement of Paris, rue du Château d'Eau, more precisely, where we have been located since December 2018.It works very well.The problem was repeated closures because of the health crisis, but this was the case for many people.And then, recently, we also opened a shop at the local level, in Yonne, because we had a big request from our customers.So, we are located in the Manifaceful Passage, a magnificent passage located in rue Fécaderie, in Auxerre.

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