Undiz tests the machine store

At 26, rue Alsace-Lorraine, in Toulouse, one of the busiest shopping streets in the pink city, Undiz, the Etam group's underwear brand for young people, created the event. On January 30, 2015, she opened her Undiz Machine there, a unique concept store. You order your items on digital terminals and – icing on the wheels – they are delivered via pipes, in air-propelled capsules that replace traditional packaging. A radio-identification system (RFID) makes it possible to verify that these are the right products and to pay for them quickly.

The interest? In addition to originality, this concept presents, via interactive terminals, products that cannot be displayed in the store due to lack of space. “Our shop covers 45 m², while our entire range is expressed over 150 m², explains Sébastien Bismuth, Managing Director of Undiz. The products that we cannot present are therefore stored underground and reassembled using this revolutionary technology. »

How would one go about attaching ribbon to wooden letters to hang on the wall? I know how to get the ribbon on the nail.... Help a girl out.

— Brandi Amabisca Thu Apr 23 03:27:01 +0000 2015

Extending the concept

The resulting space saving and savings are undeniable. Customers can also view the entire collection, regardless of the size of the store. This concept, which is both playful and futuristic, Undiz is now thinking of developing in other stores. “At the start, the idea seemed far-fetched to us, laughs Sébastien Bismuth. But given the effectiveness of this system, we are thinking about extending the concept. Particularly targeted by this reflection, the 30 points of sale in Paris and Ile-de-France, where rents can be very high. The idea is far from absurd. A jeans brand, Hointer, has also been testing a machine store for a year, in Seattle, in the United States.