"Yeah and so," a brand of clothes to change the view of disability

PubliéMis à jour duration of the video: 4 min.Article written by Parisabelle Pham -franceinfoFrance Télévisions

The idea came from an insistent and malicious look. Laetitia has not forgotten this look on her little trisomic daughter. It was a nightmare in the middle of the summer, in a vacation place, which triggered a desire for revenge... And the creation of a brand to send a strong message.

In the summer of 2019, Laetitia and her daughter Raphaëlle are sunbathing by a swimming pool. A holidaymaker looks at the little trisomic girl with an insistent eye, a derogatory look that revolts his mother. Since then, Laetitia has sought an answer to be given to all those who make a judgement about people with disabilities, about the difference. A replica that unravels, that brings a smile and that gathers.

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— Linen & Elm Sun Dec 02 21:10:56 +0000 2018

Within a few months, Laetitia launched its message brand and website. The young Normandy created "Yeah and then." The slogan is aimed at all those who are not in the mold of society, and who suffer the gaze of others every day. Moments lived like assaults. The words chosen by Laetitia appear embroidered on clothes and set out to conquer social networks.

The "good" look at the difference

What's the right look? How would you like to be stared at? To ask this question is already to put oneself in the place of the one who is different. Because beyond disability, Laetitia's approach is universal. She has conquered homosexual couples, families, men and women of colour. The young woman, who became deputy head of the association trisomy 21 in Seine-Maritime, is about to open an associative restaurant, "Le 21", whose team will be made up of people with disabilities. These new responsibilities allow her to reflect on Raphaëlle 's future and to offer opportunities for children with Down syndrome.

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